P&G is a well-known cosmetic brands all over the world, it controlled a lot of famous cosmetic brands: such as L’OREAL Paris, OLAY, SKII and so on. P&G encountered some difficulties in Chinese cosmetic market. Their target market for luxury cosmetic products focus on Chinese middle class. When their products are put on the market, they can’t receive the expected sales effect. Some analysis from P&G internal says that Chinese middle class are too rational to spend money in luxury cosmetic products, their consumption volume is not large enough even though the total quantity of middle class has reached more than one hundred million. On opposition, some professional analyst report that the luxury cosmetic products from foreign brands are not luxury enough to meet Chinese middle class’ favor.

In fact, the key factors to drive the giant cosmetic brands/companies face so tough condition is they can’t conduct their original innovation on products R&D as before. At the beginning when they entered Chinese market, their products are very innovative comparison with Chinese domain cosmetic brands. Now, some of Chinese domestic cosmetic brands have been investing a lot of money and effort into cosmetic product development and research, Chinese domestic brands are more willing to communicate with their potential clients inter-actively prior to new product R&D. For example, when you found that Chinese middle class prefer to more cost-effective cosmetic products, then you can shift your product line development direction. Meanwhile, your cost-effective products are required to be matched with cost-effective original innovative custom luxury cosmetic product packaging gift boxes design |. Such as SKII, they developed a very large cosmetic items sets, so they asked their custom luxury cosmetic product packaging gift boxes suppliers to design large cosmetic packaging gift boxes for them |, large set mean you will bound a lot of cosmetic items together and require your potential clients to purchase more items from you at one time. So your cosmetics items will be packaged inside large custom luxury cosmetic product packaging gift boxes |. Here is the picture shown the large custom luxury cosmetic product packaging gift boxes for SKII offered by Pi sustainable packaging company | for your easy reference:

When you found that your potential clients are not interested in so large cosmetic packaging |, then you have to change your direction.For instance, SEPHORA is also a famous cosmetic brand abroad. But they are more intelligent, they required their custom made luxury cosmetic product packaging gift boxes manufactures to offer them cost effective cosmetic product packaging solutions |. You can find custom collapsible boxes for cosmetic | offered by Pi sustainable packaging company in following pictures:

This custom collapsible cosmetic printed packaging gift boxes can display your cosmetic luxury when you pop up your cosmetic product packaging gift boxes |, during transportation, you can make your custom cosmetic packaging | gift boxes be foldable and save transportation cost dramatically. So your cost can be controlled effectively. Meanwhile, original innovative custom luxury cosmetic packaging design | will attract your potential clients and trigger them to purchase your cosmetics.